Eastern Europe
Eastern Europe has become the continent’s laboratory for nearshoring, as European firms search for production hubs closer to home. Turkish suppliers, particularly in textiles and automotive components, are well-placed to meet this demand with faster delivery cycles and smaller, flexible production runs. Studies indicate that relocating production from Asia to Eastern Europe can shorten delivery times by as much as 40% a margin that can decide contracts in industries where speed and responsiveness increasingly outweigh scale.
Russia
The Russian market remains paradoxical: formally constrained, yet structurally dependent on imports in sectors ranging from consumer goods to construction inputs. In recent years, more than a thousand multinationals have curtailed or ended operations, leaving gaps in food retail, apparel, and household goods. Turkish firms hold a distinctive advantage here. Their products carry both price competitiveness and a reputation for reliability, attributes that Russian consumers continue to value. In this environment, entry is not merely about sales but about securing long-term market share while much of the competition has stepped back.
North Africa
North Africa rewards patience and vision. Algeria’s third phase of public housing, targeting more than one million units, epitomizes the scale of state-driven projects that will dominate the coming decade. Egypt’s construction of a New Administrative Capital likewise anchors sustained demand in housing, infrastructure, and materials. While these markets are not without complexity, their relatively low saturation makes early entry strategically valuable. For Turkish enterprises, the ability to combine cost efficiency with large-scale delivery aligns well with state priorities in the region.
The Gulf
The Gulf states continue to stand out for their scale, purchasing power, and investment ambition. Saudi Arabia’s Vision 2030 reforms have generated sustained demand in tourism, construction, and renewable energy, while the United Arab Emirates maintains its position as a regional hub for finance, logistics, and real estate. Qatar, with its emphasis on health, education, and sport, further diversifies the landscape. Together, these economies reward firms that can deliver quality and reliability while adapting to projects that range from mega-developments to high-end consumer markets.
CIS
The wider CIS follows a more gradual path of development, where growth is concentrated in specific sectors rather than broad urban expansion. Resource-dependent markets are investing in infrastructure and agriculture, while others are advancing food processing, light industry, and regional logistics. These markets are smaller in scale but strategically significant, offering space for reliable external partners who can provide adaptable solutions in areas underserved by international competition.
Central Asia
Central Asia has emerged as one of the world’s faster-growing regions, shaped by ambitious state-led projects and rapid urbanization. Initiatives such as Uzbekistan’s planned "New Tashkent," designed for nearly two million residents, and Kazakhstan’s expanding transport corridors signal long-term demand in housing, construction inputs, logistics, and consumer services. The region’s low competitive density and strong policy commitment to modernization make it a favorable environment for early entrants.
Esentepe Mah. Büyükdere Cad Ferko Signature No: 175 İç Kapı No:6 Şişli/İstanbul
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